Telling great stories is essential—no matter the platform, medium, or communication channel. A strong narrative is what connects people, builds trust, and drives action. Effective storytelling requires a 360° vision—understanding every aspect of an organization while staying focused on where we want to go.
At Endemol Shine Brasil, I developed and executed content strategies that not only elevated brand visibility but also deepened audience engagement. Through compelling storytelling, I shaped the narratives for global properties like MasterChef and Simon's Cat, positioning the company as one of the top-searched production reality brands in the region.
My expertise in content creation ensured a consistent, multi-channel presence, making entertainment brands resonate with diverse audiences.
At International Rivers, I apply the same strategic storytelling techniques to environmental advocacy, turning complex issues into engaging, action-driven narratives. The "Tapajós Under the Sun" campaign exemplifies this approach, where I transformed a regional issue into a global conversation.
Using the iceberg method, I broke down academic research into over 50 multimedia content pieces, including press materials, social media content, and podcasts. This strategy led to an exclusive interview with Mongabay, later shared by Leonardo DiCaprio, amplifying its reach exponentially.
Beyond storytelling, I prioritize data-driven content performance. I introduced the first Communications Benchmark exercise at International Rivers, helping leadership measure our digital impact. At Endemol Shine Brasil, I implemented press monitoring systems that tracked a 1225% increase in media coverage. For the Tapajós Under the Sun campaign, my structured approach led to historic results for International Rivers, including:
18+ media articles published
1109% growth in Facebook awareness
345% increase in Instagram engagement
127% growth in LinkedIn followers
By integrating creative storytelling with strategic content distribution, I transform brands, campaigns, and causes into influential narratives that inform, inspire, and drive real impact.