I thrive on seizing every opportunity to communicate, with a focus on building meaningful relationships through social presence. I believe simplicity paired with deep insights is the key to effective social media engagement.

 

Since late 2024, I have overseen all social media initiatives for International Rivers, guiding the process from strategy development to design and publication across all platforms. This role builds on my prior experience at Endemol Shine Brasil, where I led social media strategies for high-profile properties like MasterChef and Simon's Cat.

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One of my recent campaigns, 'UnDam the World,' is an Instagram Reels series where we leverage the popular 'year recap with photos' trend to highlight the stories of major dam disasters and river protection/restoration efforts globally. These 1-minute videos include a call to action and a combination of video and 10 photos that illustrate the destruction caused by dams and the risks they pose. The campaign’s focus is viral, timeless, and informative.

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For instance, our Brumadinho video achieved 24,384 views, reaching 18,432 unique Instagram accounts, with 17,978 of them being new to International Rivers’ audience.