Drawing on my journalism background from Pontifícia Universidade Católica de São Paulo and experience at Metro Journal and Rede Globo, I develop comprehensive media strategies, craft press releases, and create high-quality supporting materials to secure meaningful media coverage.

 

At Endemol Shine Brasil, my media relations efforts were pivotal in transforming the company into the industry’s go-to source for news, helping to boost press coverage by 1225% since 2017. My work was integral to the company’s success, contributing to International Emmy Nominations and Caboré awards.

 

As Communications Coordinator (2017-2018) and Manager (2019-2021), I managed the External PR Agency, prepared executives for interviews, and maintained relationships with global offices, clients, employers, and other professional organizations.

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At International Rivers, I led the media strategy for the Tapajós Under the Sun study launch campaign, securing over 18 articles in prestigious publications, including an exclusive interview with Mongabay shared by Leonardo DiCaprio, greatly expanding our reach to new audiences globally.