Numbers tell stories too. Behind every campaign, every engagement, and every media breakthrough, there is a pattern—one that, when understood, becomes the key to refining strategies, amplifying impact, and shaping the future of communication.

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For me, data isn’t just power—it’s clarity. It’s the difference between creating content and creating change. In every role I’ve taken on, I’ve made performance tracking an integral part of storytelling.

 

At Endemol Shine, I saw how press coverage wasn’t just about visibility; it was about understanding the ripple effect—how narratives travel, who they reach, and how they influence perception. Tracking those insights helped shape a brand that stood out in the entertainment industry.

 

I brought the same philosophy to advocacy, ensuring that every campaign wasn’t just launched but truly measured for its reach, engagement, and long-term resonance. But tracking performance isn’t just about looking back—it’s also about benchmarking against industry trends, understanding disruptions, and adapting strategies in real-time. 

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On the image, you can see—blurred for confidentiality—examples of the KPI reports I’ve developed. These are more than performance charts; they are the pulse of storytelling in action, a reflection of how communication shapes movements, influences industries, and creates lasting impact.

Because true storytelling isn’t just about what’s said—it’s about what remains.