I am not a designer—I am a journalist with a high standard for visual storytelling. For me, design is not just about aesthetics; it’s about communication, clarity, and impact. A strong visual identity reinforces a brand’s voice, strengthens recognition, and ensures that every message is delivered effectively.

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At International Rivers, working within the constraints of a small team meant stepping beyond my traditional communications role. Without a dedicated designer, I took full ownership of visual storytelling, producing 100% of the design materials myself—not just guiding a creative professional, but conceptualizing, scripting, and executing every detail. From custom email signatures and Zoom backgrounds to social media assets, infographics, and full-scale reports, I ensured that International Rivers maintained a cohesive, professional, and engaging brand presence across all platforms.

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Inside the gallery, you’ll find examples of design work I independently created, including the 2022 and 2023 Annual Reports, where I translated complex advocacy efforts into visually compelling narratives that resonate with stakeholders.

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Beyond design, my expertise in executive messaging and brand positioning ensures that visuals are not just eye-catching, but strategically crafted to reinforce key messages. At Endemol Shine Brasil, I developed public and strategic speeches for the Senior Management team, ensuring that every communication reflected the company’s core identity.

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For me, visual storytelling is about making complex ideas accessible, compelling, and memorable. Whether in a campaign, a presentation, or a full brand experience, every element is a tool to shape perception and create lasting impact.

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And just like every project showcased here, this website itself is a reflection of my work—from concept to execution, I designed and developed each element with a solution-driven mindset, ensuring an intuitive, visually cohesive experience that represents my approach to communication.